Every exhibition is a new event and companies plan for every new event with a new strategy. A strategy for one event may not hold good for the next event so every time you have to develop a plan that will work for you and make it a successful event. To develop a successful plan, following is a list of the Do’s and Don’ts one should consider.

DO:

1) Research and look into the history of an exhibition event and that will help in understanding the visitors that will visit. Knowledge about the location can also help in a big way.

2) Planning can help a lot and gives an advantage over the competitors. Planning of how much stock to keep and how many literature should be needed, etc can be very handful. It is always good to plan months in advance as you may need to order the required exhibition equipments and you can be ready beforehand in case there are any changes.

3) Its a great motivation if you set goals for yourselves and make changes to perform better next time. Goals can be in terms of sales you generated or even how many flyers you made available to the visitors.

4) Creativity can always be very advantagous and will keep you one step ahead. A unique display or an eye catchy literature can be very memorable and can create a unique brand identity for your company.

5) Listening is a very good habit and its always good to listen your customers. You should listen and understand what they need and that will help you decide what to say next. More talks about your product may not be a good idea but bieng polite and offering a literature and understanding customer requirement can be very impressive.

DON’T:

1) Don’t be afraid to ask questions from your competitors about a great design or an attractive literature or an impressive stand. This may help you in future.

2) Don’t use a negative body language like folded arms, frowning, etc. Too much sales oriented talks can be scary for the customers and removes the hope of future business relation. Use the terminology according to the level of understanding of the customer.

3) Don’t rely only on the products display. Staff training is a very important part of an exhibition. This helps in selling the product more effectively. Tell your hosts not to eat or talk on phone as it will be a turn off for customers.

4) Don’t use competitions if others are doing. Find out a motivation factor for the audience that can appeal them to visit your booth. Offering drinks or some entertainment can increase visitors.

5) Don’t forget that literature is most important. people are more intersted in reading about your products than talking with sales person. They can take it home and read the details again so it can be more effective.

The above list may not ensure you to have a good exhibition season but it can help you kick start your planning.