Web designing companies always try to clarify it, but some people think that just getting a Web site, particularly if it’s from a company that also does Search Engine Optimization (SEO), and that means an absolutely free lifetime supply of Google listing and unique hits.

the assumptions that people make about the process seems to have no end, specially if they are not techy types. The computer professionals have always heard for years that “You just have to push a button – Thats it” and  you can easily find people complaining on the Internet user forums about their Web site package of $99 not making them first in the Google search results. This is due to an amazing lack of knowledge about the whole process.

Making a site “searchable” by the search engines like Google, Yahoo, MSN, etc is an entirely different matter than undertaking a web design done which might not be possible in a “low cost”. For getting business through internet, you may have to spend a bit more.

Design – does it matter?

Web design is something that any one can deliver but if a company deliveres site that did not get indexed and ranked, in Google or other search engines, they would soon be out of business. A website design does not constitute an “SEO agreement” unless the deal is fixed and extra work is undertaken to attain the goals. Some SEO clients pay lot of dollars for companies to promote their sites continuously to generate internet leads. Any SEO deal, therefore, is always completely separate from simple Web site designing.

SEO is all about competing with your competitors in the search engines on basis of particular keywords, a process that requires constant analysis over a long period of time. If you think of getting a new site designed, or have purchased a small business web site package from someone, and have not exclusively paid for SEO work to promote your website, you and you alone are responsible for the levels of traffic to the site after it is launched.

SEO details that you must know

SEO is a continous process, and means ongoing work on your or some other’s part – the addition of fresh andunique content, continuing modification and editing of existing content, changes to the existing web architecture, link building and other activities. Together these can generate new traffic and increase existing relationships with users. In simple words, once your web site is launched, your project is hardly finished on day your site is launched and you cannot sit back and just wait for leads to come, specially if you are not doing everything you can to promote the site online. It is as important as marketing a business offline.